Victoria J. Bailey has spent over 25 years in the publishing and marketing business including an entrepreneurial retail venture in Florida and nearly a decade as vice president of sales and marketing for a national entertainment trade publication in Los Angeles. In 1990, she relocated to the San Francisco Bay Area to develop resource publications for the San Francisco Chamber of Commerce.

Her passion for publishing came full circle in 2000 with the publication of her first hardcover book, San Francisco Gold Rush to Cyberspace, a celebration of the City's and Chamber's 150th anniversaries. The book is still being sold in the Bay Area and on amazon.com.

In 2002, Bailey moved to the Palm Springs desert resort community of La Quinta and founded Desert Springs Publishing. She quickly launched the new venture with the publication of California Desert Resort Cities – Reflections and Visions. Based on the success of that volume, she secured contracts to publish Indio – Reflections and Visions, to commemorate the City of Indio's 75th anniversary, and La Quinta – Legend in the Making, in honor of the City of La Quinta's 25th year of incorporation.

She immersed herself in civic and cultural activities by volunteering on numerous chamber of commerce and historical society committees, and developed integrated marketing programs to promote events and book sales.
Most recently, she coordinated a series of public cooking demonstrations to promote Savor a Taste of the California Desert, Desert Springs Publishing's newest release.

Bailey is a sought-after public speaker who makes numerous appearances before library groups and civic clubs to bring the history stories in her books to life for audiences of all ages. She is a past member of the La Quinta Chamber of Commerce Board of Directors. She currently volunteers for Desert Samaritans for the Elderly and the Boys and Girls Club of La Quinta.

Kim Crandal began her professional development in Chicago in the interior design/ retail marketing and merchandising field. Honing her sales and operations skills, she embarked on a successful career at ABC Television in Chicago, test marketing the viability of the then nascent cable TV industry.

After working for nearly 10 years in the home raising two daughters, Kim re-entered the workforce with a new passion for the hospitality business. She was promoted to catering director of Royal Melbourne Country Club within one year of hire, and, as a member of the opening staff team, she helped coordinate the $19 million on-site marketing program that achieved capacity membership in the first 9 months of operations.

From the mid-1990s to the mid-2000s, Kim perfected her hospitality skills first as clubhouse manager and later as interim general manager of Exmoor Country Club in Highland Park, Illinois. Recognized as a "Platinum Club of America" by the Club Leaders Forum, the 110-year-old facility is known throughout the Chicago metropolitan area for its creative year-round events and top drawer service.

In 2005, Kim made the move to California. As a respected hospitality executive and food & beverage consultant, Kim continues to create menus and wine lists, implement computer network systems, introduce point-of-sale systems in all areas of operations, design and implement creative banquets and special events, and oversee multi-million dollar club renovations with interior designers.
 
Most recently, Kim has focused on orchestrating numerous professional chef cooking demonstrations at city festivals and major book outlets while sharing the story of Savor a Taste of the California Desert. Kim is past president of the Chicago Chapter of Women in Cable and a former Board Member of the Greater Chicago Chapter of Club Managers. Kim volunteers her time to coordinating charitable golf events, and is helping to lay the foundation for the annual Palm Springs Restaurant Week.

Click here to contact Kim Crandal.